55% of Buyers Prefer a New Home
Custom builders can hold their own in the new home market.
By Charlotte O’Malley
According to the National Association of Home Builders’ What Home Buyers Really Want report, more than half of new and potential home buyers prefer to purchase a new home.
Custom home builders and building companies have a nearly-equal shot at the market of buyers purchasing new homes; 27% preferred a custom build on a private lot, and 28% preferred a new home from a developer.
Source: Builder December 13, 2013